Room101

Room101 Cigars is a bold, unconventional premium cigar brand founded by Matt Booth, blending cigar tradition with street-level luxury, art-driven packaging, and a rebellious Southern California edge. Originally born from Booth’s Room101 lifestyle and jewelry brand, Room101 Cigars launched in 2009 and quickly became known for distinctive releases like Payback, Farce, Hit & Run, Doomsayer, Namakubi, Daruma, Uncle Lee, Chief Cool Arrow, and the Anniversary Series. The brand offers a wide range of premium cigars, from approachable everyday blends to limited-edition collector releases, often emphasizing creativity, flavor, and unmistakable presentation. For smokers looking for boutique-style cigars with attitude, originality, and modern cigar culture appeal, Room101 stands out as one of the most distinctive names in the humidor.